I'm drawn to charged public spaces — places where memory, identity, politics, and emotion collide. TORN: The Israel-Palestine Poster War on NYC Streets, my documentary about the fight over New York's “Kidnapped” hostage posters, aired on PBS and drew Academy Award consideration; Bystanding: The Feingold Syndrome premiered in VR at Tribeca and Cannes XR.

I graduated with a BFA in film from Tel Aviv University's Steve Tisch School, started out directing music videos, then spent years building some of the first interactive, branching films — work that lives where a director's eye meets new technology. It carried me into immersive and AI, through a research fellowship at MIT's Open Documentary Lab, a residency at NEW INC at the New Museum, and La Biennale di Venezia's College Cinema VR.

The same instinct runs through my commercial work. As a creative director at New York agencies, I've worked with brands from Nike and Coca-Cola to S&P Global.