Coldplay - Ink

2015 Webby Winner: Best Use of Interactive Video, Best Music Video, as well as the People’s Voice for Best Animated Video. 

Coldplay’s “Ink” is an interactive story about a lost traveler who journeys to the ends of the world in hopes of finding his lost love. Viewers explore beautifully animated environments by making real-time choices throughout the video. With over 300 possible paths to take, each experience-altering decision changes the how the story unfolds.

Billboard | Stereogum | Pitchfork | MTV