Shell: #MakeTheFuture
Advised on Creative concept, Development and execution to Director Paul Trillo, Executive Creative Director Shane Small and Executive Producer Lihu Rotter
Most shared campaign for 2016 (AdAge.com, Campaign.com)
Create your own symphony of energy efficiency in this interactive video experience, showcasing the superstar talents of Jennifer Hudson, Steve Aoki, Luan Santana, Pixie Lott, Tan WeiWei, and Yemi Alade, all while learning about the strides Shell is making towards alternative forms of energy conservation.
The campaign celebrates the power of collaboration to #makethefuture and showcases the bright energy ideas to emerge from Shell’s collaboration with young energy entrepreneurs.
PRESS
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